DMARC

Do you know a simple successful spoof can cost a company its brand reputation, financial loss, and loss of customer trust, among many other issues? Your or even your CEO’s email can be spoofed. This means anybody can send an email from your domain to your partners, vendors, or customers.

As phishing attacks become more common, so does the need for better email security. One way to protect against phishing emails is to implement DMARC (Domain-Based Message Authentication, Reporting, and Correspondence). DMARC is an email authentication that helps email providers identify and block spiteful emails. It also allows businesses to track and report suspicious activity. Applying  DMARC can help you stop phishing emails before they reach your inbox. 

when you set up DMARC, it tells the recipient’s email server what to do with emails that failed the authentication check (eg marked as spam or quarantined). If you’re not already using DMARC, now’s the time to get started! DMARC also provides a way for the receiving server to report to the sender whether their message passed the authentication check or not. This feedback allows the sender to continuously improve their email security posture. If the two (SPF and DKIM) don’t match or fail to match, DMARC can take a number of actions, depending on how it’s configured, including flagging emails as suspicious or even quarantining them.

According to the latest statistics, 91% of cyberattacks start with phishing emails and 68% of these emails have never been seen before. This means millions of people around the world are at risk of being targeted by fake emails on topics like Covid-19. In India in particular, a cosmetics retail company lost 60 INR Lacs to email fraud. To address this issue, DMARC compliance is mandated by the RBI and DGFT.

DMARC Benefits:

1. Block phishing emails in real-time: Email authentication rules identify valid corporate emails and block phishing companies and other users. Our customers control whether phishing and fraudulent email addresses are sent to end-user spam boxes or not sent at all.
2. Protect brand reputation: Companies that are regularly exposed to email spoofing suffer significant reputational damage. Phishing scams usually attract negative press and often blame the featured organization.
3. Email delivery improvements: Email providers can refuse to send email to a user’s inbox if they don’t have an SPF and/or DKIM signature, or if the user previously scanned a sender’s email marked as “spam”. Email is trusted with DMARC authentication, which enhances the delivery of legitimate emails to users’ inboxes.
4. Increase the open rate of your marketing campaigns: Use GoDMARC to identify and whitelist email senders for marketing, billing, and customer service. Adjust email security policies in order to increase the likelihood of third-party delivery.