VMC – Verified Mark Certificate

A Verified Mark Certificate (VMC) is a digital certificate issued by a certification authority confirming ownership of the logo. Your logo must be a registered trademark before you can receive VMC. VMC verifies that your company is the rightful owner of your brand logo. Using a logo with VMC helps prevent spammers and other malicious users from using logos from brands they don’t own. A logo that is a registered trademark is more difficult to change or counterfeit because it has been validated by a trademark organization. VMC  demonstrates that a product or service meets the standards of quality and safety set by the government of India. This certification is important because it helps protect consumers from substandard products and services, and ensures that they are getting what they pay for. 

Verified Sign Certificate (VMC), reflects your logo next to the “From” field in email clients so users see your brand which depicts that your company is authenticated even before they even open your message. This is the email equivalent of a social media bookmarklet, with added validation and security requirements to protect your customers and your brand from phishing and fraud attacks.

Logo verified email is part of an innovative initiative – in partnership with Brand Message Identification Indicator (BIMI) and email client providers – to promote a consistent, reliable, and visually authenticated email experience for businesses and consumers. 

Here’s how it works:-

1. Verified Brand Certificates are now available. VMC is the only way to show your logo in verified emails.
2. Before you can display the logo, the email client must be able to verify that you apply the DMARC (Domain-Based Message Authentication, Reporting, and Conformance) standard, which helps reduce phishing and spoofing attacks, by giving your organization more control over your email. 
3. After you have demonstrated the implementation of DMARC, you can upload your trademarked and validated logo for display in the email client. If you have multiple logos, you can choose which one to display for each communication flow.

VMC BENEFITS FOR Brands

1. Instead of the default initials, subscribers will see your logo before they even open your email.
2. Provide a more authentic, recognizable, and consistent experience.
3. Instantly increase the credibility of your email communications. And your logo.
4. Stand out from the crowd and let your customers know that you have prioritized their safety.
5. Increase visibility, recall, and engagement – including a 10% increase in engagement rates.